360 Camera – Insta360 ONE
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What is the Insta360 ONE camera ?
Insta360 ONE is a 4K 360-degree camera developed and sold by Shenzhen Arashi Vision.
It can be used as a standalone action camera or as a mobile attachment for live streaming connected to a smartphone. It takes both 360 images and 360 videos.
While it is compact in shape, it is possible to shoot 4K movies, realizing high pixel counts of up to 24 million pixels, making it a very popular 360-degree camera for businesses. Also, in the dedicated application, a function called free editing is installed, so you can do some light editing work using the camera it is attached to.
Why should you buy an Insta360 ONE?
Compact and easy to carry
Insta360 ONE is easy to carry, so you can essentially use it as a point-and-shoot 360 camera, requiring very little set up time. Just attach it to the smartphone or tripod/monopod, and you’re ready to start filming.
Anyone can use, no special knowledge is required (i.e. perfect for non-professional filmers)
Insta360 ONE can be used as a standalone camera. All features and lenses are built into the camera, including the microphone. Taking 360 videos is very easy.
Because the operation method is very simple, no specialized knowledge is necessary. Anyone in a company — be it in Marketing, Human Resources, Operations, etc — can start shooting immediately. Therefore, there is no need to hire an outside photographer or even use valuable production resources within a company. Insta360 ONE + InstaVR empowers anyone in a company to be a VR creator.
Even beginners can shoot beautifully with Stabilization
When you shoot a 360° movie to create a VR application, with some cameras there is a shakiness that is difficult for the viewer to adapt to. Even with a camera attached to a monopod, there can be some lack of steadiness.
Insta360 ONE has a powerful Stabilization function. It will automatically make your shooting better. And it works automatically, without any necessary post-filming editing.
Affordable and cost-effective
Ideal for companies looking for affordable 360 degree cameras to showcase a realistic VR experience. You can purchase one camera or several without using too much budget.
The Insta360 series also has the top model that can shoot up to 8K image quality for both still images / movies called Insta360 Pro. The Insta360 ONE is a good companion camera to the Insta360 Pro. You can take both cameras on a shoot, and for quicker shots, use the Pro. InstaVR accepts images/videos from both cameras within the same application.
The Insta360 ONE is a good entry-level 360 degree camera for the price. This combines with not requiring a professional photographer, and not needing any additional equipment besides an optional tripod/monopod or external microphone. For companies looking to start 360 filming, the Insta360 ONE is a great starting point before investing in an Insta360 Pro.
How to use an Insta360 ONE Camera
I. Download and configure app (iOS)
The first step to using an Insta360 ONE is to download the Insta360 ONE application from the Apple App Store.
After installing the application, you’ll see the image below. Select Permit if you want to allow location information, Do not allow if you do not want to allow location information.
Ⅱ. How to shoot directly connecting the Insta360 ONE to the iPhone
You can connect the Lightning terminal of Insta360 ONE, where you insert the charging cable of iPhone main unit. When you connect for the first time, it says “Not activated”, so you’ll have to activate it prior to filming.
You can then shoot by pressing the round button at the bottom of the screen.
Ⅲ. Transfer captured 360 degree images and movies to InstaVR
Please capture the captured image to your computer.
The SD card slot is located in the following location:
Ⅳ. Convert captured image
Pictures and movies taken with Insta 360ONE are stored in microSD, so first let’s copy them to your PC. For the extension, the still image is [.insp] and the movie is [.insv]. Because this file format can not be processed with InstVaR, it is important to convert it first to the standard image (.jpg/.png) and video (.mp4) formats.
Please install “Insta360 STUDIO editing software” on your computer from this site.
Click the button “Export to” in the lower right.
When you click the folder icon to the right of the file name, the stored location opens.
Ⅴ. Import into InstaVR
- Select the “Authoring menu”.
- Press the “Click to Add VR Contents” button.
- Drag and drop files converted by Insta360 STUDIO to your InstaVR File Manager.
- Click the imported file to see it in your authoring tab.
- Start authoring your app!
Example of a VR application created with InstaVR using Insta360 ONE
Insta360 ONE is great for a wide range of use cases, with clients using it for employee training, sales/marketing meetings, tradeshow exhibitions, and various projects related to architecture/engineering/construction.
Here is an example of WebVR created using Insta360ONE + InstaVR:
Benefits and disadvantages of Insta360 ONE
- Light and convenient to carry
- Easy even for beginners
- Can shoot beautifully, especially 4K images
- Very cost-effective
- Not good for shooting in low light
- Adapter required for Android use
- Doesn’t export to standard image type (ie will need to convert prior to InstaVR upload)
Device specifications of Insta360 ONE (As of August 2018)
|Model name||Insta360 ONE|
|Compatible devices||iOS 9.0 or above, iPhone X, iPhone 8/8 plus, iPhone 7/7 plus, iPhone 6s/6s plus, iPhone 6/6 plus, iPhone SE,
iPad Pro (10.5-inch), iPad Pro (9.7-inch), iPad (9.7-inch), iPad Pro (12.9-inch), iPad mini4, iPad Air 2.
Insta360 ONE can also be used as a standalone camera. By using the adapter for Android, you can also use it on Android terminal.
|Photo resolution||24 MP (6912*3456)|
|Video resolution||3840*1920@30fps, 2560*1280@60fps, 2048*512@120fps (bullet time)|
|Photo format||insp, jpeg (can be exported via App), RAW|
|Video format||insv, mp4 (can be exported via App), LOG|
(As of August 27, 2018)
FAQ on Insta360 ONE Camera
What if I can’t connect the Insta360 ONE to my smartphone?
Please restart each and reconnect.
Can I use it with an Android phone?
Yes… By using the adapter for Android, you can also use it on an Android terminal.