Audience

Agencies and consultants in the marketing space.

Goal

To offer clients exceptional VR experiences they can use for customer acquisition or engagement.

Current Situation:

There’s large demand by clients for VR applications, but most digital marketing firms do not have the personnel or technical skills to meet the demand.

Why Gap Occurred ?

Creating VR applications has historically required specialized engineering knowledge, causing agencies to outsource to expensive 3^rd parties or risk losing clients to VR specialty agencies.

Solution:

Utilize InstaVR to expand client offering to include VR app creation and distribution.

• High Quality 360 Interactive Video Champaign with utilizing Gear VR
  • Best match for having traffic offline events
• Casual 360 Video/Images for iOS, Android with Google Cardboard
  • Agencies can either do production on the app themselves or white-label InstaVR’s offering to all of their clients
  • Publish to the iTunes or Google Play Stores for widest distribution
• Directly embed VR into your web pages for widest distribution

Example:

• transcosmos, a large Tokyo-based firm, utilizes InstaVR to offer its clients a one-stop solution to quickly and easily launch 360-degree panoramic apps.
• Left of Creative, a next-generation digital agency, used InstaVR to create Gear VR experiences to showcase at the US Navy’s largest maritime exhibition.

Required Resources:

• A 360 panorama camera such as the Ricoh Theta S to capture images/video
• Web Browser
• InstaVR Pro Account

Example Schedule:

• Now: Learn how to use InstaVR
  • Sign up for InstaVR account (1 minute)
  • Complete InstaVR Tutorial (10 minutes)
• Day 1: Capture 360 Images or Video you’d like to include in your client’s app
• Day 2: Upload content to InstaVR
• Day 3: Create App home screen, augment images/videos with hotspots
• Day 4: One-click publish to iOS, Android, Google Cardboard, Gear VR and Web Embed
• Day 5: If desired, submit clients’ VR app to App Stores

Further Reading:

Customer Success Story – Left of Creative (US Navy)

Marketing Meets VR: Why Digital Agencies Should Invest in Virtual Reality

What Industries Will VR Revolutionize in 2017?

Creating a VR App For a Trade Show Exhibition

Making Money with VR: Recap of Ricoh Theta Meet Up at Stanford University

Why VR Heatmaps are a Big Deal for Marketers