InstaVR Interviews: Meet the VR Practitioners
InstaVR Interviews is a blog series where we turn the spotlight on our customers. We find out why they create VR, how they use InstaVR, and what the future of VR will look like. To read more interviews, visit the InstaVR Interviews homepage.
Antoine Vivet, Founder of Longue-Vue (a division of Manzalab Group)
About Antoine :
After graduating at the Olivier de Serres Arts school in Paris, Antoine started working in the communication and brand business areas. Then after directing two award-winning short films, he naturally turned to Multimedia, Web Design, Motion Design and UX Design. In 2004, he created the LONGUE-VUE agency, and worked with big companies such as RATP, Orange, the Château de Versailles… Since 2016, Antoine has been working with Manzalab to produce interactive 360° films.
Offices in France & Singapore, With a Focus on Cross-Device VR & AR Digital Experiences
Question: Tell us about Manzalab…
Answer: Since 2010, we use neuroscience research scientific rigor and technological developments to support all sorts of creative ventures.
VR Immersion is Key
Question: What specific about Virtual Reality drew you to the technology?
Answer: We have been drawn by the possibility of visual and sound immersion, and by the potential of becoming. It is the way to become an actor in an interactive experience. It’s also the only way to discover an environment that is difficult to access. To save time and discover a distant place. And to learn more about an existing place.
Use a Combination of Insta360 + GoPro Cameras, as Well as Premiere Pro + After Effects
Question: How do you create your 360 environments? What hardware do you use? What additional software besides InstaVR do you use?
Answer: We use the Insta360Pro camera for high-resolution stereoscopy. To complete the ambisonic sound, we add HF microphones for actors. We also use this camera for its high quality 360° HDR photos. We use the GoPro fusion camera and Inta360 ONE X for camera movements, thanks to its ease of use on a drone and underwater.
Selected InstaVR for Easy Administration and White-Label Oculus Go and Vive Publishing
Question: How did you learn about InstaVR? How did you end up selecting us as your VR publishing partner?
Answer: We studied several online solutions before choosing to work with InstaVR.
Projects Customized Based on Client Needs
Question: Are you using the advanced features of InstaVR?
Answer: We try to customize the navigation icons as much as possible so that we can be faithful to our customers’ brand guidelines. This is important to be close to the guide line of our customers. The same applies to the choice of media style in 360° spheres.
Main Output for Customers is Oculus Go
Question: What are your main output types from InstaVR? Why have you chosen them?
Answer: Most of our customers ask us for interactive movies for Oculus Go headsets. But we like to offer a VR web version, very useful for the validation phases, because it is easy to see on a computer screen.
Better Concentration Major Selling Point of VR
Question: How do you initially pitch clients on why they should use VR?
Answer: Our main selling point is immersion. We also insist on a better attention focus when using a VR headset rather than in front of a flat screen.
Featured Clients Include Paris Natural History Museum and EDF
Question: Can you give a couple examples of the success that your clients have achieved by using VR?
Answer: We made a 360° and stereoscopic film for the Paris Natural History Museum, which is very popular. Interactive virtual tours are also very interesting, both to discover places that are difficult to access and to provide explanations.
Looking Forward to More Robust VR Resolutions
Question: What’s next for you? Where do you see the future of VR and what excites you about the medium going forward?
Answer: The current resolution of 2.5K VR headsets is not optimal yet. It would require 4K or 6K for a better user comfort. We are also looking forward to mixed reality. We hope that InstaVR will allow the integration of 3D objects into 360°, such as 3D spheres, to enhance reality or to simulate a space under construction.
Thank you to Antoine Vivet for the interview! To learn more about his work and Manzalab Group, visit https://www.manzalab.com
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