As mentioned in last week’s blog, the Oculus Quest has blown away sales expectations since launching three months ago. Businesses, particularly enterprises and Fortune 500 type companies, are an important part of that customer segment. Companies are seeing real improvement and ROI from utilizing Virtual Reality.
The Oculus Quest, in particular, is a great vehicle for delivering VR experiences. It’s got strong components (ie Qualcomm Snapdragon 835 chips), up to 128 GB of memory, is all-in-one + mobile, and has two Touch Hand Controllers that enable interactivity. The price point — though 2x Oculus Go’s — is worth it for businesses that are serious about having an internal VR team that creates and distributes VR apps.
And InstaVR is the right enterprise platform for creating apps for the Quest. We’re web-based, require no coding, and are robust enough to handle high-resolution file types like FBX and STL, as well as incorporate 3D objects. Plus, as discussed a few weeks ago, our new detailed Analytics give you all the data you need to monitor employee performance in VR, as well as iterate and improve your apps.
So what use cases do Enterprise clients have for InstaVR + Oculus Quest? There are many, but below we’ll hone in on the top four use cases and why we’re seeing businesses use this combination of technology to deliver top notch VR to employees, clients, and partners.
Not sure if InstaVR and Oculus Quest is right for your business? Use the “Contact” button on this page, and our Sales team will reach out to you do a consultation!
1. VR for Training Using Oculus Quest
We’ve written many, many articles on the benefits of using VR for Training. You can read some of them here (Training Industry), here (VentureBeat/ReadWrite), here (“How to Create a VR Training App”), and here (“Example Use Cases of VR for Training”). Or just search “Training” in the search box on this page.
The Oculus Quest, in particular, is good for when you’re creating a “virtual environment” for the training to be conducted in. Why would you want to create a visual representation instead of just filming using a 360-degree camera? Because you can control the elements of the scenario you’re creating better.
This is particularly true if you’re simulating a dangerous or expensive scenario. For instance, you wouldn’t want to have film an actual Factory accident, when you can create one digitally using software from vendors like Autodesk. You can create a “lifelike” environment without putting employees in harm’s way or having to actually do any damage to your business.
For instance, I was watching HBO’s Chernobyl miniseries recently, which looks at the disaster and immediate aftermath of the 1986 nuclear meltdown. It’s clear the workers at the plant were ill-prepared for what would actually transpire, especially given the unlikely scenario that occurred. But had good VR training existed three decades ago, they could have “experienced” the crisis beforehand, so they would have been better prepared physically and emotionally to react in the best manner possible. Putting together a VR nuclear disaster training would have potentially saved lives, and doing so for the Oculus Quest would have made for easy and cost-effective distribution.
What other industries are benefiting from VR Training on the Quest for dangerous or expensive scenarios? Aerospace, automotive, energy, manufacturing, law enforcement and more.
I highly suggest reading our interview with Grayson Lawrence of Texas State University, which uses InstaVR to create trainings for the state’s ambulance buses, which are used for mass casualty scenarios like hurricanes, fires and more. A great use case for VR technology!
2. VR for Sales & Marketing Presentations Using Oculus Quest
There’s many different ways to successfully incorporate VR into your sales and marketing departments. We’ve discussed a few ways on here previously — for 1-to-1 client meetings, for conferences & trade shows, for brand activations, and more.
The Oculus Quest is particularly well-suited for sales/marketing because of the responsive Hand touch controllers. Unlike the Oculus Go, which has more of a “point & click” style mouse, the Quest can mimic hand gestures.
Creating interactive sales & marketing presentations is particularly important. Why? Because it makes the experience more memorable. If you’ve created a concept car in VR, for example, it’s much more exciting if users can “drive” the car than if they can just view it in 360.
The Quest is particularly well-suited for trade shows and conventions because it is mobile, but still has Six Degrees of Freedom movement. Unlike with Oculus Rift or HTC Vive, you don’t have to pack a large suitcase and spend hours setting up. The built-in movement sensors in the headset allow motion to be reflected in the VR application as it is experienced. And the mobile nature of Oculus Quest means you can take your VR app with you as you go to meeting rooms or meet vendors at their booths… you’re no longer confined to just the small space you rented for the conference. Plus, you can easily have multiple Oculus Quest headsets in use at the same time.
Finally, because of the reasonable price point, you can give the Quest to prospects without having to worry too much about the expense. It’s much easier for the potential client to use too versus the tethered headsets (ie Vive & Rift).
3. VP for Improving Company Operations Using Oculus Quest
We’re using the term “operations” here very loosely, but what we mean is any type of internal company presentation. For instance, let’s say you were a restaurant chain like our client Chili’s Grill & Bar… you could create an interactive concept restaurant in VR, then make it so users can move 3D objects around in the proposed new restaurant. This allows you to create and view different layouts to the restaurant directly in the headset in real-time, which is made possible particularly because of the aforementioned Touch controllers.
Operations could also mean something like showcasing how a proposed factory would operate. VR image and video renderings could have a huge impact on getting regulatory and public approval prior to building. When you consider how much is spent on lobbying governments & agencies, using VR is a no-brainer investment.
For context, in 2016, AECOM was sending loaded Gear VR headsets to municipal meetings. Flash forward to 2019, and for LESS money, they can now buy Oculus Quests, load their VR projects, and have users interact via the Touch Controllers. (Besides costing less than a Samsung phone, the Oculus Quest is more stable, has longer battery life, and overheats less than the Gear VR phones)
Bonus: Healthcare Use Cases for the Oculus Quest
Not a specific use case… but an entire industry being improved through VR. Healthcare is a dynamic business where using the latest technologies can propel a company greatly forward. Just about every hospital, medical school, and pharmaceutical company should be using VR now. 360 degree 3D renderings and videos are effective for training new doctors, diagnosing patients, and sales/marketing presentations. VR is impacting just about all facets of healthcare.
The Quest, in particular, is a good fit for the industry. It doesn’t have to be confined to one physical location in a building — ie think about how you can have multiple surgeons, in multiple locations, looking at the same 3D scan in-headset to make a decision. Or think about a pharmaceutical rep that now has a VR headset full of potential images and videos to show doctors — ie the before & afters of implanting a particular stent — which is easy for her to transport from office to office.
The 6 Degrees of Freedom movement and Touch Controllers are also very very important. Doctors, nurses, and even patients can easily move around within a VR scene, and interact with 3D objects. This is so much more powerful than just a standard 2D image on a screen.
We’re just starting to scratch the surface of VR use cases in healthcare. But there are so many powerful things you can do with 360 3D media, an InstaVR Enterprise account, and Oculus Quest headsets.