//Hello Kitty Official Theme Park “Sanrio Puroland” Selects InstaVR for VR Content Production

Hello Kitty Official Theme Park “Sanrio Puroland” Selects InstaVR for VR Content Production

Sanrio Entertainment expects to cut costs and delivery times in half for VR applications built on the InstaVR platform

(Feb 28, 2017, San Francisco, CA) InstaVR, Inc., a virtual reality (VR) authoring, publishing, and analysis company, announced today that Sanrio Entertainment Co., Ltd., which operates Sanrio Puroland, selected InstaVR for VR content production.


Sanrio Puroland Co. has expanded its sales promotions efforts through content aimed at increasing inbound visitors from overseas. They have created VR applications using rich media as a more engaging way to increase worldwide exposure for the Hello Kitty centric theme park. The VR app was first released at SANRIO EXPO held on February 6, 2017, and the company plans to start full-scale operations on more VR experiences this spring.


Created for the Gear VR, viewers can experience Sanrio characters including Hello Kitty guiding them through Puroland, or watch the popular Sanrio characters parade. Gaze-based navigation allows users to control their movement through the various park locations by simply moving their head. The ease of navigation is perfect for the multilingual audience Sanrio is trying to reach.


Sanrio executives commented: ”Due to the high productivity of InstaVR, production of mockups usually taking 2-3 weeks were completed in one week. By being able to mock up at an early stage, we were able to take more time to fill out the details, and we were able to improve the quality. As for the final cost and delivery time, production was completed at half of our initial cost estimate, and actual delivery date was realized in 3 weeks, from beginning filming to app delivery.”


Sanrio also expects to use the InstaVR heat map functionality to analyze VR visitor behavior data. This will guide them as they iterate on their current app and plan for future ones.

Note: InstaVR dashboard is localized into various languages. English dashboard is used by default.
The screenshot is captured with Japanese dashboard.

2017-03-22T03:44:01+00:00 February 27th, 2017|Press Room|