How to Use the Oculus Go for Sales & Marketing Presentations
We’ve already established that Virtual Reality (VR) is great for sales and marketing presentations. It’s immersive, interactive and memorable. It transports viewers through sight and sounds in an incomparable way.
Now that Oculus Gos are widely being used in B2B and B2C contexts, we wanted to explore more about how to use the headset specifically for these types of presentations. The Oculus Go, like VR in general, is a perfect fit for for sales/marketing — it’s mobile, easy-to-use, and very powerful for the price point. It’s an incredible sales tool at only $200 per headset!
Below, we’ll walk you through some best practices for creating great sales/marketing presentations with InstaVR + Oculus Go. This can be for 1-to-1 sales meetings, one-to-many presentations, trade shows, events, and much more. The headset is flexible for multiple use cases.
And creating VR apps for the Oculus Go is easy. InstaVR requires no coding or prior technical knowledge. We offer both web-based and hybrid software/cloud solutions for creating compelling VR sales experiences.
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1. Make Your Sales Presentations Visually and Audibly Impressive by Using a Good 360-Degree Camera
If you haven’t made a VR app before, read our guide to authoring a VR application first.
The publishing section of that guide talks specifically about iOS/Android/Google Cardboard. You’ll be skipping those last few steps and instead using the Oculus Go Publishing Guide we’ve put together. All the other authoring features are applicable to the Go though, including Navigation Links, Hotspots, Voiceover, and more.
You’ll want to use for your apps either really good 360-degree CGI renders or a really good 360-degree camera. We’ve come a long way in the camera department in just a few years. We now have 180-degree cameras, which allow you to quickly and easily do a shoot without much prep. We have low-cost high-quality cameras, like the Insta360 One X that came out at the end of last year. And we have extremely immersive 3D 360-degree cameras like the Insta360 Pro, used by most VR agencies and companies serious about great presentations.
A good rule of thumb is any camera under $400 or 4K in pixels is probably going to give you a sub-optimal image and video quality.
Don’t forget about the importance of audio. For maximum effect, you may want to use either an external microphone OR overlay your video with additional sounds. Our only requirement for upload of voiceover or narration is that it is in mp3 format.
2. Make Your Sales Presentations Interactive
The Oculus Go comes with an intuitive and easy-to-use hand controller. Make use of it through adding interactivity to your scenes!
Sales presentations will have increased engagement if you utilize Hotspots (2D overlaid images/videos) and Navigation Links (allowing users to choose new scenes). Why? Because interactivity makes the user pay attention, make decisions, and creates an overall more memorable experience.
Hotspots can also provide valuable information to a user. If, for instance, your sales presentation is on a car engine… you can use Hotspots to show a close-up of an important engine part, or video overlay to explain how a part of the engine works, or audio narration to audibly explain what the viewer is seeing.
The possibilities are many with Hotspots and Navigation Links. You can create a virtual catalog or make a virtual tour. You can even add Quizzes, so the user engages with the app to answer questions. You can also place clickable Hotspots in your WebVR that open to specific web pages, as Zuo Modern has done so well on their virtual home showroom built using InstaVR.
3. Distribute Globally Using Oculus Go Headsets in Multiple Locations
One of our favorite features of the Oculus Go is the ability to push out apps globally to specific headsets using the Oculus Cloud. This is through Oculus’ Release Channels functionality.
Rather than have your distributed sales team continually send back headsets for you to load new apps via USB, you can instantaneously distribute VR sales/marketing apps globally. So if your salesperson has a big meeting with say General Motors, you can customize your presentation specifically for GM and then easily push the app out to your sales person in Detroit. They can focus on the client, and you don’t have to spend any time on logistics of physical headset deployment.
Release Channels also allows you to easily localize for language, update information such as pricing, and do A/B testing of your sales apps.
Oculus Go is the perfect headset for large or distributed sales teams. Marketing can manage the creation of apps, and sales teams can easily update via a click of the hand controller in their VR headset. Never has there been an easier, more mobile way to showcase your company in immersive 360-degree 3D virtual reality.
4. Update a Single Sales App Continuously Using InstaVR’s “Direct Publishing” Capabilities in Conjunction with Oculus Go
Another really cool feature of Oculus Go is the Direct Publishing capabilities with InstaVR.
Essentially, it allows you to update an existing app on the Oculus Go headset without having to download the file from InstaVR and re-upload to the Oculus Cloud. What does this mean? You can have a single Sales app on an Oculus Go headset, and then continuously remotely update that one app from your InstaVR account.
Remember all the potential custom updates we mentioned possible with Release Channels? Things like company logos, voiceover, text, etc… This means you can do those changes in the InstaVR Console, and see the update in your headset in seconds. For instance, you can use the same app for multiple clients, just swapping in their logo as a splash image. Doing that type of update will take you just a few minutes in the InstaVR Console — an incredible time saver!
Direct Publishing also allows you to regularly push new app updates to your sales team via Oculus Go headsets. If you have a weekly sales huddle, for example, you can push that out now virtually using Direct Publishing, a very practical alternative to the traditional conference call. You can also train your sales employees by direct publishing training apps. Super easy to accomplish, and you can convey all the important company updates and news in a unique and memorable way.
The Oculus Go has revolutionized virtual reality B2B and B2C sales presentations. It’s got very strong technical features, as we mentioned in our initial review, but doesn’t require the tethering to a computer like an Oculus Rift or HTC Vive. You can easily take an Oculus Go (or a few of them) in your carry-on luggage for meetings.
It also has revolutionized the distribution of VR apps. It’s so simple to push out a single app or many apps globally to multiple headsets (up to 100!), as well as to one-click update an app using our InstaVR Direct Publishing capabilities.
If you’re thinking VR might be a good fit for your sales teams, now is the time to fully jump in. It’s easy to use, affordable, and InstaVR makes the app creation process simple. You can be making sales presentation apps in hours and days, instead of weeks and months.
And one thing is absolutely for sure — you’ll make a more compelling, interactive, memorable sales presentation using Virtual Reality than you would with traditional video on a laptop monitor. The future of sales presentations is already here, and it’s made possible via InstaVR + Oculus Go!