Industry Spotlight: Why Hotels are Embracing Virtual Reality

The hotel industry is extremely competitive. A modern hotel marketer has to not only understand the current wants of travelers, but also how travelers discover hotels in the first place. Technology, from comparison search engines (Kayak) to last minute booking sites (Hotel Tonight), has expanded the opportunities for reaching new potential customers. However, this same technology [...]

August 30th, 2016|General|

How Virtual Reality is Becoming an Important Arrow in Marketers’ Quivers

Breaking Through the Noise Marketing is a tough job. Not only do you have to work harder than the competition, you also have to be more creative. Your target audience is inundated with messaging all day long -- on their laptops, on their smartphones, on their televisions, on their commute, even at the gym. Breaking through [...]

August 23rd, 2016|General|

Why VR Heatmaps are a Big Deal for Marketers

Modern Marketers Love Numbers As a veteran of the web analytics industry, I know the value of numbers to marketers. Data drives decisions at companies big and small. And thanks to the power of the internet and web-based software, modern marketers have access to more numbers than ever before. VR has historically not been about numbers [...]

August 11th, 2016|General|

SIGGRAPH 2016: VR Matures and Gains Momentum

This year marks the 42nd anniversary of the SIGGRAPH Conference. Four InstaVR team members -- Daniel, Andrew, Joshua and Curtis -- represented us at the annual gathering of computer graphics professionals and aficionados. And while a wide array of technologies were on display, from 3D Printers to holographic image creators, Virtual Reality still seemed to create [...]

August 3rd, 2016|General|