What is WebVR? 

InstaVR’s WebVR allows clients to publish full screen 360-degree VR experiences, or embed the VR directly into an existing web site. Hosting can be done either on InstaVR’s CDN or the client’s own platform. Thanks to advances in browser technology, most current browsers can support the InstaVR-generated WebVR, including Safari. The WebVR can also be used in dual-view mode, compatible with a traditional iOS/Android headset.

Why Publish to Web?

The Internet provides 360 VR authors with the largest addressable viewership. It circumvents the need to download a space consuming iOS or Android app to a phone. The embed feature can also be used to promote the downloading of the full app version. Users can also easily promote their work through our Facebook sharing function. Though not as robust as publishing to some VR headsets (ie HTC Vive or Oculus Rift), WebVR is a good option for new VR practitioners trying to reach a broad audience.

How Does InstaVR Improve WebVR Publishing?

Beyond having a simple but robust authoring platform, InstaVR also has a number of features that make publishing to the Web easy:

  1. Fast packaging speed, with option for either InstaVR or client to host. Pro users have the ability to host their InstaVR-generated 360 experiences on their own site. Packaging to the Web is fast, and allows for rapid iteration and improvement of your projects.
  2. Easily switch to dual-view of the web embed VR on a smartphone. For those looking to avoid publishing to iOS/Android, WebVR provides you a convenient alternative that will still allow you to use your headset with a simple iOS/Android headset.
  3. Navigation Links + Hotspots still clickable in WebVR, as is a Call-to-Action feature opening a specific URL. Clickable hotspots include the ability to open a separate URL — outside of the 360 environment. This is great for retail, tourism, real estate, etc.
  4. Easy Facebook sharing, including customizable preview image, title, and description. InstaVR allows you to easily share your WebVR over Facebook, including customizing the sharing details such as title and link description.


  • Largest addressable audience for your 360 VR content
  • Easy to deploy, host on your own site augmented with additional text on page
  • Supports both stereoscopic and hi-res 360 images


  • Frames per second (FPS) is not high
  • Unless dual-view mode is activated, not nearly as immersive as through a headset
  • Internet connection required (versus download-to-offline for apps)

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About InstaVR

InstaVR is a virtual reality focused technology company, providing tools and services to enable professionals to author and publish interactive VR experiences. InstaVR is completely web-based and requires no specialized engineering knowledge. Over 10,000 clients have signed up for InstaVR, creating thousands of immersive 360 degree apps for iOS, Android, WebVR, Gear VR, Oculus Rift, HTC VIVE, Google Daydream, etc.

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