Enabling Clients to Create Compelling VR Experiences Through a Partnership with InstaVR
transcosmos Inc. provides a wide range of value-added services to clients, including helping improve customer acquisiton efforts through digital marketng technology and consultng.
Recognizing that Virtual Reality (VR) is gaining rapid atenton in both marketng and advertsing, Tokyo-based agency transcosmos sought to create a simple but powerful VR platorm for its clients.
The new transcosmos 360 VR Contents Startup Kit does just that. It’s a one-stop soluton to quickly and easily launch 360-degree panoramic video & image-based VR across a multtude of platorms, including web and mobile.
Powering the transcosmos VR platorm is InstaVR, a cutng-edge VR content authoring, publishing, and analysis platorm.
Now transcosmos clients, through the partnership with InstaVR, can create virtual reality experiences for multple contexts, such as showcasing hotels and tourist sites, virtual tours of shops and factories, and for other tourism, real estate, and event purpose.
Additonally, transcosmos utlizes InstaVR to analyze client VR apps with analytcs data and a heatmap overlay, providing guidance on how the client can improve their VR experience.
transcosmos InstaVR Use Cases
Agencies can decide how robust they want their white-labled InstaVR offering to be. transcosmos now offers clients a variety of optons for utlizing VR, including:
- Casual VR: Multple scenes, with hotspots, that can be used for web-based landing pages
- Rich VR: Fully immersive virtual reality, including audio and multple hotspots, that can be used in conjuncton with a VR headset to create a compelling and memorable experience